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Strategic Plan

Our five-year strategic plan revolves around the key pillars of Reputation, Reach, Relevance and Revenue.

In our Annual Review each year, we also set out the current activities aligned to these objectives and the measures of success to track their achievements.

Strategic Plan 2020–25

For the five financial years commencing 1 July 2020 to 30 June 2025.

Our vision

A global leader in trusted solutions that improve life – today and tomorrow

Our mission

Empowering communities

To fulfil our mission and vision, the plan focuses our resources on four strategic objectives:

1. Reputation

Standards Australia is recognised for the value we add to industry, government, and the community. We are a trusted adviser to policymakers and industry leaders and have a strong community brand. We’re investing in technology and changing how we work with our customers and contributors to make their experience better every day. Our people and their collective capability are our greatest asset and strongest brand ambassadors.

2. Reach

More Australians use our trusted solutions to help keep people safe, build economic value and sustain communities and development. Our solutions are trusted, compelling and easy to use. Our international influence is strong, connecting Australia to the world.

3. Relevance

Innovation and change are at the core of what we do. We help build new technologies, systems, and industries every day. Our solutions help solve problems and deliver products and services. We empower communities. We support traditional and new industries. Our members, contributors and staff reflect a contemporary, diverse and inclusive Australia. We contribute to community discussion and debate and are known for our insights.

4. Revenue

Our role as Australia’s national standards body is supported by solid financial management and revenue generating business activities that support our role in the economy. Our customers and partners understand the value of our work which they use to generate greater public and private value across the economy.